WPI Strategy runs 'Backing Britain' campaign for Vodafone
Mobile giant tells ministers how Britain has the potential to be a 'leading digital economy'.
WPI Strategy is planning to identify "innovative new ideas" for policy makers after being called in by Vodafone UK.
The agency has been appointed to run a thought leadership campaign for the mobile phone giant.
It has created a campaign called Backing Britain which has been kicked off with the publication of a piece of economic analysis identifying the digital potential of 50 towns and cities across the UK.
The research was launched at a public event with digital and culture minister Matt Hancock and Vodafone CEO Nick Jeffery at the British Academy.
As part of the new campaign, Jeffery has also had an opinion piece in the Daily Telegraph setting out how Britain has “the potential to be a leading digital economy; embracing and fostering new and emerging technologies, industries and opportunities, and enhancing existing ones”.
WPI Strategy was set up in 2014 by former Number 10 adviser Sean Worth and ex-Policy Exchange communications director Nick Faith. The Vodafone account win comes the agency also recently picked up a major account with British Land Company.
On the Vodafone brief, WPI Strategy reports into the firm’s head of government affairs and CSR Paul Morris.
WPI Strategy director Nick Faith said: “We are delighted to be working with Vodafone, one of the great British business success stories of the past 30 years. The campaign will focus on identifying innovative new ideas which policymakers at a local and national level can take forward in partnership with the private sector to boost the digital potential of towns and cities right across the UK.”
Teneo Blue Rubicon still provides traditional public affairs support to Vodafone.