Westbourne wins Santander as bank plots digital public affairs push
James Bethell’s agency has also hired a new managing director.
Santander has turned to Westbourne Communications to handle public affairs following a competitive pitch earlier this year.
The bank has awarded Westbourne a mandate which is said to include to providing advice on the use of digital to support public affairs activity.
A Westbourne spokesman said that Andrew Smith, director of politics at Westbourne, had won the brief and will run the account. He will link up with Santander’s UK head of public affairs and public policy Sam Hinton-Smith on the new account.
The appointment comes after Santander brought in Fleishman-Hillard to handle its UK public affairs in 2012. However, it stopped using the agency in 2014.
Earlier this year Westbourne Communications hired former MHP director Mark Lunn as managing director. Lunn is a financial and corporate affairs specialist who has also been a partner at Instinctif Partners and previously headed up the financial services practice at Kreab Gavin Anderson.
James Bethell, founder and CEO of the agency, said: "Westbourne is going from strength to strength in terms of winning major new clients like Santander, and these new hires boost what I believe is already one of the most talented communications and public affairs teams in London."