Under-pressure RSPCA chooses MHP for public affairs fightback
Agency beats rivals in competitive pitch for top charity account.
The RSPCA has handed a major public affairs contract to MHP Communications amid reports that the charity is in turmoil.
MHP triumphed in a competitive pitch to keep hold of the account that it has had for approaching ten years.
It comes as membership of the animal welfare charity has fallen below 20,000 for the first time in decades and its new chief executive, Jeremy Cooper, walked out earlier this month before implementing a recovery plan.
Cooper had joined the RSPCA in April 2016 to replace Gavin Grant, former public affairs director for The Body Shop and UK chairman at Burson Marsteller.
The Charity Commission recently said that it had been “engaging with the charity” about a governance review and about administration and management.
MHP may be called upon to fight the RSPCA’s corner if the Charity Commission does begin a probe.
However, the RSPCA’s head of UK public affairs David Bowles suggested that MHP’s brief would be largely focused on responding to Brexit and “looking for opportunities to improve animal standards as we leave the EU”
Jonathan Lomax, head of MHP’s corporate affairs team, leads the account. He said: “We have been incredibly proud to work for the RSPCA and are delighted that they have chosen to retain us as their public affairs and communications partners.
"We are fortunate to work with incredibly dedicated clients and are pleased to do our part in helping to improve animal welfare in the country.”
Picture by: Owen Humphreys/PA Archive/PA Images