Starbucks comms chief Simon Redfern hangs up his coffee cup
Exclusive: The Labour-supporting lobbyist is following in his former boss’s footsteps.
Starbucks public affairs and corporate communications chief Simon Redfern is quitting the coffee giant to join tech firm Salesforce, PAN has learned.
Redfern will quit his post of vice president, corporate affairs for the EMEA region at Starbucks in May. At Salesforce he takes the title of vice president, communications for the EMEA region.
Confirming the switch, Redfern told PAN: “After five terrific years building the Starbucks communication team I’m excited to be joining Salesforce to lead on corporate communications in Europe, Middle East and Africa.”
Redfern is an established player in the UK public affairs industry where he is seen as a highly-regarded, well-networked Labour moderate. He joined Starbucks as UK corporate affairs director in 2013, having previously held senior roles at public affairs agencies Pagefield and Fishburn Hedges.
Salesforce is an American cloud computing company headquartered in San Francisco with a market capitalization above $90 billion.
Redfern’s new post does not cover public affairs. Instead he will focus on building the corporate communications function and will report to his former boss, Salesforce chief communications officer Corey duBrowa. Until last summer, duBrowa was senior vice president, global communications at Starbucks.
The coffee company is understood to be in the early stages of recruiting for a senior replacement for Redfern. Starbucks currently retains Cavendish Communications for UK public affairs support, with Redfern having hired the Tory-led agency in 2016.