PRCA acquits agency accused of running ‘misleading’ planning campaign
Stephen Pomeroy’s agency has been given a clean bill of health by the trade body.
A leading property lobbying firm has been exonerated by the PRCA after claims that it distributed “false and misleading information” as part of a planning campaign in south London.
Built Environment Communications Group (BECG) had faced an investigation by the PRCA following a complaint by Lambeth Council.
But the PRCA has now dismissed the complaint, with PRCA professional practices committee chairman Claire Walker telling the agency: “Having reviewed the complaint, we believe your organisation has conducted itself in respect of the truth and with a proper regard to the public interest. This complaint will not be taken forward."
BECG was previously known as Remarkable Group but rebranded last year in a bid to underline its status as the largest specialist communications agency for the sector.
The firm was recently brought in by Be Living which wants to build homes for rent and a new “work hub for small businesses in the arts, creative and tech industries” on an old Network Rail site in Tulse Hill, London.
Matthew Bennett, cabinet member for planning, regeneration and jobs at Lambeth Council, had claimed that BECG ran a campaign that included “distributing false and misleading information to residents, in order to completely misrepresent a council-led local consultation”. A spokesperson for BECG told PAN that the firm disputed the councillor's claims and accused the council of failing to engage in constructive conversation.
Now BECG has breathed a sign of relief after the PRCA rejected Lambeth’s claims that it breached the PRCA’s Professional Charter and codes of conduct when communicating with residents about the potential future usage of the land in Tulse Hill.
A spokesperson for the agency said: "BECG is pleased to note that the PRCA has reviewed a complaint from Lambeth Council and has dismissed it as without foundation."