PLMR picks up Gumtree brief
Well-known website hires first UK public affairs agency
Gumtree has turned to PLMR to lead a new programme of public affairs activity for the brand.
The UK’s largest online classifieds website and app has turned to Kevin Craig’s agency after a competitive pitch process.
It is the first time that Gumtree has appointed public affairs specialists to complement their consumer and corporate teams.
Gumtree has been owned by eBay since 2005 and claims to be visited by over 36 percent of the internet-using population of the UK each month.
PLMR will work closely with Red Consultancy and 1000heads, Gumtree’s PR and social agencies, to engage decision makers and stakeholders with Gumtree’s population insights and build collaboration around its work on trust and safety online.
Gumtree’s UK head of PR Fergus Campbell said: “PLMR is a natural fit for Gumtree as we raise our public affairs profile. It has a track record of delivering award-winning public affairs work for its clients, and its specialism in the sharing economy is strong. I’m am delighted to be working with the team and look forward to achieving great results together.”
PLMR CEO Kevin Craig said:“I could not be prouder to work with Gumtree. The business has such a positive story to tell, beginning as a London start-up and growing into a peer to peer marketplace that is used by so many of us. Gumtree understands the responsibility it has around trust and safety online and this programme of activity is a clear demonstration of that.”