Pagefield loses prized public affairs account as airbnb checks out
The business has been snapped up by 'disruptor' agency Stonehaven.
Pagefield has been robbed of its coveted public affairs retainer with airbnb after three years with the well-known global accommodation service.
Mark Gallagher's agency is understood to have lost out to Stonehaven in a major pitch process earlier this year. Stonehaven is said to have beaten heavyweight rivals after outlining how airbnb could build their broader reputation, rather than focusing on "traditional public affairs".
The loss is a blow for Pagefield which had been retained as the firm’s UK public affairs agency since January 2015. A spokesperson for Pagefield confirmed it had lost the business but declined to comment on the split.
It comes after airbnb moved last year to ramp up its public affairs firepower in Europe as it faced a regulatory backlash in some cities. In particular, the firm decided to create a new post of head of campaign operations for the EMEA region.
Stonehaven was set up by former Crosby Textor Group consultant Peter Lyburn in 2014 with a focus on research, campaign planning, corporate strategy and political polling. Since then it has stepped up its lobbying work and was recently named by PAN as one a four new ‘disruptor’ agencies shaking up the old order in public affairs.
The agency recently boosted its headcount to 25 staff with the hires of former Bell Pottinger partner Liz Morley as a director and Matt Horrocks from Teneo Blue Rubicon as an associate dirtector.