Pagefield branches into sport with Paula Radcliffe as first client
Radcliffe lines up with Pagefield’s Oliver Foster, Mark Gallagher and Christopher Meyer.
Pagefield is launching a sports division after signing up former long distance running world champion Paula Radcliffe as a launch client.
The new arm is being headed up agency chief executive Oliver Foster and partner Liam Parker, a former special adviser to Boris Johnson who joined the firm last year.
The agency has also appointed tennis star Rafael Nadal’s head of communications, Benito Perez-Barbadillo, as a ‘specialist partner’ in the new division which is called Pagefield Sport.
The move was announced by Radcliffe at a Pagefield cocktail party on Thursday evening. She is not the only big-name client to be snared, with British sprinter Dina Asher-Smith and Rafa Nadal’s tennis academy also on the books.
In a comment released on Friday, Foster said “2018 is another exciting year for the Pagefield family with the creation of our new division, Pagefield Sport. We are already proudly working with some of the biggest names in sport and we’re looking forward to announcing several more in the coming months. The sporting world is a tough and heavily scrutinised environment - and it’s one that deserves the kind of discipline and rigour that we’ve been applying to our wider work in corporate PR and public affairs since 2010.”
In a bid to achieve maximum publicity for the new division, Pagefield also provided statements by Radcliffe, Asher-Smith and Perez-Barbadillo.
Radcliffe said:“I am very excited to be working with Pagefield Sport to promote the big issues on and off the track that are so important to me. I want to help others realise their potential through sport and to enjoy the health and wider benefits sports can bring to everyone. The team at Pagefield share my passion and determination but also have the experience and networks to deliver results.”
Asher-Smith said: “The moment I met the Pagefield Sport team I knew they understood me completely and would become an integral part of my team. As an athlete with a busy schedule you need a team behind you that can take care of the off-track pressure and Pagefield know how best to do this for me. I want to go from strength to strength in my career, but I also want to show others that they can achieve their dreams if they believe in themselves and have the confidence to get into sport.”
Benito Perez-Barbadillo said: “When you work with one of the greatest tennis players of all time you expect results and want to work with the best. I am proud to be working with the impressive talent at Pagefield Sport. I am looking forward to working with a range of talented athletes and businesses across the sporting world and working with Pagefield to support Rafa’s academy.”