Nationwide nabs Tanya Joseph to boost campaigning credentials
The former Grayling public affairs chief has replaced Alan Oliver at the building society.
Former New Labour spin doctor and Grayling public affairs chief Tanya Joseph has joined Nationwide Building Society as director of external relations.
Joseph takes on the new role after recently leaving Sport England, where she spent five years as director of business partnerships and she engineered the "This girl can" campaign, designed to encourage more women to get involved in sport.
She is highly-rated in New Labour circles, having been a senior figure in the Downing Street press office during Tony Blair’s premiership. Joseph left Number 10 in 2003 to head up the public affairs division at Grayling for seven years.
In the new post, Joseph will focus on developing the building society’s campaigning work. Joe Garner, CEO of Nationwide Building Society, said: "Her breadth of experience will support Nationwide’s ambition and contribute to our core purpose of ‘building society, nationwide’, engaging and collaborating with a wide range of policy makers and influencers."
He added: "The success Tanya achieved with the This Girl Can campaign is another demonstration of why she is a great fit for Nationwide, as we look to advance on our campaigning work tackling important national issues such as housing."
The external relations director role was previously held by Alan Oliver. He left Nationwide one year ago and currently works as a consultant.