John Lewis shifts public affairs account to Portland after pitch battle
Retailer makes switch after more than four years with Hanover.
Portland has been brought in by John Lewis Partnership to handle its retained UK public affairs account.
The parent company of John Lewis and Waitrose has parted ways with Hanover after four and a half years with Charles Lewington’s agency.
Hanover picked up the account, thought to be worth around £100,000 a year in fees, from Fishburn Hedges in early 2013.
The latest agency switch follows a competitive pitch which Hanover did not take part in. It is understood that the agency had to step back from the pitch due to a conflict of interest.
Earlier this year, John Lewis hired Virgin Media communications director as group head of corporate affairs, overseeing corporate communications and public affairs. He replaced Charlotte Cool who is now vice president of corporate affairs at Asda.
Picture by: Charlotte Ball/PA Archive/PA Images.