James Bethell strikes it second time lucky in bid to get into the Lords
The Tory-supporting lobbyist had highlighted the 'complete sale of my communications company'.
Westbourne Communications founder James Bethell has succeeded in his latest bid to become a lifetime member of the House of Lords.
The Tory-supporting lobbyist had put his name forward in the Conservative hereditary peers’ by-election to replace the retiring Lord Glentoran. The result was announced today with Bethell seeing off competition from ten other hereditary peers.
Bethell's second attempt to get into the Upper Chamber comes hot on the heels of the sale of his lobbying firm to Cicero Communications. After the result was announced he resigned immediately as senior counsel at Cicero. "Jim will have no further financial interest in the business," Cicero boss Iain Anderson confirmed.
Last year, Bethell came second in the by-election triggered by the death of Lord Lyell. He had pledged then that he would step down from his role at Westbourne if successful.
Bethell's pitch this time around stated: “I believe in the institution of the House of Lords. As a loyal Conservative, I want to fully support our leader. And I want to serve my country at this difficult time in our history. With the full and complete sale of my communications company, I will have left my professional life in PR and have the time and resources to fulfil an energetic role in the legislature”
Bethell is the son of the hereditary peer, historian and Tory MEP Baron Nicholas William Bethell. Some 47 hereditary peers were eligible to vote in the by-election.
In a statement on Twitter, Bethell said he was delighted to have won and "looking forward to the mother-of-all-workloads at the Mother of Parliaments".