Hume Brophy expands in New York with agency acquisition
Madaket+Co founder Josh Novo struck a deal with Hume Brophy CEO Conall McDevitt.
Hume Brophy has boosted its global firepower with the acquisition of Hong Kong-based agency Madaket+Co.
The deal significantly strengthens the British-based public affairs firm’s capabilities in the United States as speculation mounts about the prospect of a UK-US trade deal after Brexit.
As a result of the deal, Madaket founder Josh Nova now becomes managing director of Hume Brophy US.
The former senior Ketchum executive set up his agency in 2011. Following the sale to Hume Bophy, he leads a team of five consultants in New York drawn from the “corporate, consultancy and media spheres”. Hume Brophy previously had a small number of US-based consultants but no senior staff.
Through the deal, Hume Brophy is also establishing its first full-time base in Hong Kong, with a team of six corporate and financial communications specialists.
Hume Brophy specialises in PR, public affairs and investor relations. Its London public affairs arm is headed by Robert Condon and it recently hired former Tory minister James Wharton.
The acquisition means that the firm, founded in Dublin in 2005 by John Hume and Eoin Brophy, now has a presence in Brussels, Dublin, London, Paris, Frankfurt, Singapore, Hong Kong and New York.
Madaket specialises in clients in the financial services and technology sectors, offering international corporate and financial communicationss.
Hume Brophy CEO Conall McDevitt said: "This acquisition is a strong statement of intent to continue building an international, independent communications and corporate affairs firm. Bringing Madaket into the Hume Brophy network strengthens our offering across the world’s three biggest capital markets – and gives us strong, deep and expert-led teams in every key global hub."