Higginsons set up own shop
Husband and wife team get Higginson PR off the ground
Former Westminster lobby journalists John and Clodagh Higginson have launched their own agency specialising in PR and political campaigns.
Higginson PR will also provide social media support, communications strategy and media training to clients.
John Higginson recently quit as head of communications at Insight Consulting Group to set up the shop with his wife.
He was political editor of Metro before he entered the PR and public affairs world three years ago by joining Westbourne Communications.
Clodagh Higginson was most recently political Correspondent for ITV’s Good Morning Britain and before that was Whitehall editor of The Sun.
Previously known as Clodagh Hartley, she is credited with obtaining the Hutton Report in advance of its publication in 2004 – even though the Sun’s story carried the byline of the paper’s then political editor, Trevor Kavanagh.
More recently, in 2014, she was found her not guilty of unlawful payment for leaks from a corrupt tax official, including information on the contents of Alistair Darling’s 2010 budget.
Unusually for a political PR shop, the new agency is based in super-trendy Peckham. Among Higginson PR’s initial clients are change management consultancy Blacklight Advisory. The agency also claims to have a retail chain and a non-government organisation on its books already.
John Higginson said: “Between us we have 40 years of experience in national newspapers, the Westminster political lobby and broadcasting. Intelligent clients understand that to deliver an effective media campaign you need to be working with people with a deep and recent background in today’s newsroom.”
Clodagh Higginson added: “We are living in extraordinary times, full of extraordinary opportunities. There has never been a more interesting - or vital - time to get the message right. I’m excited about helping our clients do just that.”