Hanover hired for bank brief previously held by Bell Pottinger

Written by Rod Muir on 12 October 2017 in News

Owner of Clydesdale Bank shifts business after a competitive pitch.

Hanover Communications has picked up a public affairs account with the owner of Clydesdale Bank and Yorkshire Bank.

CYBG previously used Bell Pottinger but has now shifted the brief to Charles Lewington's agency after a competitive pitch involving several agencies.

The FTSE 250-listed banking group has also handed a financial and corporate communications account to City PR firm Powerscourt after the two agencies joined forces for the pitch.

Bell Pottinger was hired by CYBG last year to handle public affairs, corporate PR and financial communications. The appointment coincided with the banking group making 150 senior staff redundant following a profit slump.

CYBG ended its relationship with Bell Pottinger in July this year, two months before the once-mighty agency collapsed into administration.

In a statement, CYBG head of corporate affairs Anthony Thompson said: "We've made great progress since our IPO and flotation as a newly independent bank - though there is a big job to do to build our reputation and tell the CYBG story to a number of audiences across the UK and Powerscourt/Hanover's integrated offering combining City, creative media and political communications was a critical factor in our final decision." 

 

 

 

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