Ex-public affairs chief Robertson to become CEO of Ketchum London

Written by David Singleton on 6 November 2017 in News

Labour lobbyist Jo-Ann Robertson is a former head of public affairs at Weber Shandwick.

Ketchum has named former head of public affairs Jo-Ann Robertson as CEO of its London business.

The promotion is the latest in a series of rapid rises for Robertson, who became deputy CEO in 2015.

She joined the agency in 2011 as MD of corporate and public affairs after eight years at Weber Shandwick, where she rose up the ranks to become head of public affairs.

Robertson – who calls herself ‘Red Robertino’ on Twitter – also has a track record as a Labour party activist who took secondments to work on the party’s 2005 and 2010 general elections campaigns.

She is known in the public affairs industry as a stanch Blairite and an ardent supporter of the Labour party before Jeremy Corbyn became leader.

The former Weber Shandwick lobbyist and proud Scot takes the new post at Ketchum in January, replacing Denise Kaufmann who is returning to her native US to take up a new role with the PR firm.

In a blogpost, she stated that she was "really really excited" and outlined an ambition to "deliver change to ensure we are faster, smarter, better than we have ever been before".

She added: "A few people have asked what will be different about Ketchum London in 2018 and I think the most visible thing will be our swagger. For too long we have been modest and a little shy. But we have got a lot to shout about."

Robertson will report into will report into Mark Hume, the COO and CFO for Ketchum's operations outside of the US.




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