Emily Wallace resurfaces at GPLUS to lead London lobbying arm
The former APPC deputy chair made a shock exit from GK Strategy earlier this year.
Former GK Strategy managing director Emily Wallace has been made a partner at top European agency GPLUS.
Wallace takes up the new role at the Omnicom-owned firm six months after leaving GK Strategy without a new role lined up.
GPLUS is well-known in European lobbying circles, with a 70-strong team based across its offices in Brussels, Paris and Berlin. The agency is less active in the UK, but the appointment of Wallace suggests that this could be about to change.
“With Brexit around the corner, I’m excited to be joining GPLUS to lead and develop their UK advisory services as well as make a significant contribution to the success of the whole company,” said Wallace.
She added: “GPLUS has a formidable reputation as a fully integrated agency, working seamlessly across its European offices to best support its clients. UK based companies will need even more help in the future now that the UK govt will not be sitting in the room when EU decisions are made – I believe with my colleagues in Brussels, Paris and Berlin that we are ideally placed to really help those companies protect their interests.”
Wallace will be based at Omnicom’s London hub in South Bank, where Fleishman Hillard and Ketchum are also based.
The Labour-supporting lobbyist and former APPC deputy chair joined GK Strategy in 2014 in the newly-created public affairs managing director after more than 15 years at Connect Communications. Wallace picked up the Public Affairs News consultant of the year award in 2013.
Commenting on the new hire, GPLUS managing partner Daniel Brinkwerth said: “Emily’s appointment will ensure that we can provide post Brexit support and analysis to existing and new clients as businesses look at how and in which areas the UK will diverge from the EU.”