Costa owner hands out Brexit brief
Whitbread turns to Finsbury after five-way agency scrap.
The owner of Costa Coffee, Premier Inn and Beefeater Grill has handed a big-money public affairs account to Finsbury.
Whitbread recently kicked off a pitch process to find an agency to advise its various brands on UK public affairs, with a particular focus on the implications of Brexit.
Five agencies were shortlisted for the newly-created six figure account, with pitches taking place earlier this month.
The pitch process was overseen by corporate communications chief Anna Glover and the four other agencies were shortlisted alongside Finsbury were: Field Consulting, MHP Communications, Tulchan Communications and Weber Shandwick.
The appointment of Finsbury comes as shares in Whitbread slid more than 7% this month, after the company said it was "cautious" over its prospects. Chief executive Alison Brittain said the company was expecting "a tougher consumer environment than last year".
Finsbury is run by the well-known PR man and brother of the home secretary, Roland Rudd. Its public affairs team is headed by Scott Colvin, who took the job last year.
Picture by: Rui Vieira/PA Archive/PA Images.