BCW to run lobbying for UN campaign fronted by David Attenborough

Written by Rod Muir on 22 November 2018 in News

The broadcaster and naturalist is the figurehead for the People’s Seat campaign.

Burson Cohn & Wolfe has been brought in the by the UN to conduct a lobbying offensive at December’s UN Climate Change Conference.

The firm’s UK public affairs team will help to run the lobbying element of the People’s Seat campaign, which will allow people from around the world to watch and have their voices heard during the critical climate summit.

The campaign is calling on people to share their experiences and opinions on climate change using the hashtag #TakeYourSeat. These messages will then help shape the People’s Seat Address that Sir David Attenborough will give at the talks on 3 December.

Burson Cohn & Wolfe’s public affairs team will be reaching out to all the global delegates attending the conference, using social media channels to apply the pressure. The team is led by head of issues and public affairs Nick Williams.

Burson Cohn & Wolfe is just one of a number of WPP agencies drafted in for the campaign, which was launched last night. Grey, Kantar TNS & Lightspeed, Finsbury, The Social Partners and MediaCom have all worked in partnership with the UN Department of Public Information, the United Nations Office at Geneva, the United Nations Framework Convention on Climate Change and Facebook to develop the multifaceted campaign.

Speaking about the project, Sir David said: “We all know climate change is a global problem – and that it requires a global solution. This is an opportunity for people from across the globe, regardless of their nationality or circumstances, to be part of most important discussion of this century: the unprecedented action needed to reach the Paris Agreement targets.
“I encourage everyone to take their seat and to add their voice so that the People’s Seat Address truly represents a mix of voices from across the world.”



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