BBC misses the memo as Cicero weaponises Joey Jones
The former Sky News deputy political editor has been on a media offensive for his new agency.
Why was Cicero Consulting so keen to sign Joey Jones on a big-money transfer from Weber Shandwick earlier this year?
At the time, PAN heard that Cicero had a masterplan to make better use of Jones’ “clear and no-nonsense” advisory style. The star striker would be free to roam the pitch encumbered by tedious line management responsibilities, sources told us.
But boss Iain Anderson also enthused that Jones has “a lifetime of experience in front of the cameras”. And in recent months, Cicero appears to have been weaponising those skills with a vengeance.
In just a few days last week, Jones appeared on LBC with Nick Ferrari, on 5Live with Adrian Chiles and on Sky News with Kay Burley.
On Twitter, Jones has repeatedly made it clear that is going on air with his Cicero hat on and most broadcasters have played along by introducing him as “Joey Jones from Cicero Consulting”.
However, something went very wrong when the top lobbyist appeared on BBC News this morning to talk about the Brexit chaos engulfing the prime minister. Before saying his piece, Jones was described by the BBC News presenter as "a former adviser to Theresa May" and there was no mention of Cicero at all.
Mr Stakeholder reckons that Iain Anderson should have a word...